Far From Normal – How We Took Them from $0 Drop Days to $10K Drop Weeks with Fast Shipping & Smart Ads

Far From Normal is a lifestyle fashion brand with a bold identity and strong cultural appeal. They came to us looking for an edge — and we delivered. Through a seamless 3PL integration, aggressive ad scaling, and clever email + SMS marketing, we helped them offer next-day shipping, drive recurring purchases, and reach a $13 cost-per-purchase across hundreds of orders.

Performance Analytics: Before vs After

Before OBK Solutions

Before OBK Solutions

After OBK Solutions

After OBK Solutions

Far From Normal product display
Lifestyle brand photo

The Challenge

Far From Normal had an audience and a unique style, but struggled with long shipping times, inconsistent ad performance, and low repeat customer rates. They knew they needed to raise the bar to compete with bigger streetwear brands.

Our Approach

  • Next-Day Fulfillment: We onboarded them to our in-house 3PL system, where all orders were picked, packed, and shipped within 24 hours.
  • Ad Funnel Strategy: We built full-funnel paid campaigns on Meta and TikTok, consistently driving purchases at $13 CPA.
  • Repeat Purchase System: Using Klaviyo and Postscript, we implemented SMS and email flows for abandon carts, win-backs, and product drops.
  • Content Production: Directed fast-paced urban visuals and street content to align with their audience culture.
  • Landing Page Optimization: Built launch-specific product pages with urgency triggers and reviews to increase conversion rates.

The Results

Within the first 45 days, Far From Normal began averaging 100+ orders/month. Thanks to next-day delivery via our 3PL, customer satisfaction and retention soared. Many customers returned within weeks to place new orders — citing the fast shipping as a key reason.

Our SMS/email sequences generated over 18% of total revenue with minimal spend. Engagement rates on both platforms doubled.

On the ad side, we maintained a $13 cost per purchase even as spend scaled. We used micro-testing to find top creatives fast, then doubled down with warm audience retargeting.

With minimal overhead and strong backend automation, Far From Normal was able to reinvest profits into inventory and creative development — without slowing down.

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